Branding & Web Design Packages
let’s Connect with your audience through artistic & intentional design.
Branding
SPOTLIGHT PACKAGE
By diving into your values, goals, and industry I’ll design a custom visual brand identity suite that’s rooted in research and strategy - all designed to connect with your target audience.
In-depth questionnaire
Strategy session and research
Creative direction (including mood board, curated color palette and typography direction)
Complete brand identity suite (including primary logo, secondary logo, and logo mark)
Comprehensive branding guidelines document
Spotlight Package Price: $1,500
Timeline: 4-6 weeks
Online Logo File Portal
Download your new logos in the right format depending on the use. Need a one-color logo for a window decal? Or a full-color logo for a brochure? You can search, filter, and preview your logo files in this easy-to-use portal from anywhere with internet access. No need to stress about understanding the different sizes and file formats. The portal will do the work for you.
Branding + Web
Marquee Package
The full package includes everything in the “Spotlight” branding package PLUS a custom-designed Squarespace website that showcases your new brand and will be easy for you to update on your own in the future.
Everything included in the “Spotlight” branding package detailed above, PLUS:
Custom Squarespace website design
4 website pages built for you
Mobile responsive layout
Basic SEO
Custom 404 page
Custom website icon
Domain setup/transfer
Marquee Package Price: $3,000*
Timeline: 8-10 weeks
*additional functionality such as blog or basic ecommerce are available at an additional cost.
Setting You Up for Success: a Guide to Your Website
I’ll supply you with a comprehensive guide to your website that’s full of helpful tips and tutorials specific to your site that will make it easy for you to update your new website on your own. You’ll be able to refer back to the guide whenever you need to make updates so you’ll feel comfortable using the back end tools in Squarespace.
My Focus: Make it Easy for You
When I’m designing for you, my ultimate goal is to make sure the final product is not just beautiful, but functional and easy to use in the future.
I want you to feel confident telling people to visit your website, knowing that it looks beautiful and it’s up to date (because you are comfortable making changes when needed)!
I want you to know how and when to use your new logo files and color palette so you can show up consistently for your target audience.
FAQs
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I can certainly design a website that will coordinate with your existing logo, but I prefer to start from the ground up and craft a brand that is rooted in research and strategy. By starting from scratch, we’ll establish a strong foundation that is intentionally designed to connect with your audience.
That said, if you already have a strong brand with a clear creative direction and defined usage guidelines I’d be happy to chat about how/if we can work with what you have.
If you have questions about your specific circumstances please reach out!
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If you are an artist or performer, you may not necessarily need to utilize a logo/brand. Sometimes using your name in a coordinating font at the top of your website or on your business cards is all that is needed to project a professional appearance.
Of course, if you are looking to promote yourself with a more distinctive brand I'd love to work with you on a design that will reflect your unique personality and goals.
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Domain name
Squarespace subscription
Professional photography
Copywriting (all of the words on your website)
Legal policies (terms and conditions, privacy policy, etc.)
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That’s ok! In order for this process to run smoothly, it's essential that we work well together and trust each other. I'll need to rely on your valuable experience and insights to inform my design decisions, just as you’ll need to trust in my expertise. If we don’t connect I will do my best to refer you to someone else.
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You will need to subscribe to a Squarespace in order to launch your site. However, I will be building your new site within my account, and will transfer everything to you (and connect your domain name) upon launch. As we get closer to launch time I will supply you with instructions for creating and upgrading a Squarespace account.
If you already have an existing Squarespace website, that's great! I'll still build your new site on my account and transfer it to you when you're ready to go live. That way you won't experience any down time while the new site is being built out.
Need ongoing graphic design or website support?
My design retainer packages give you a set number of hours each month to take care of those smaller design projects taking up space on your to-do list. This can mean website updates, ad design, social media graphics, or even photo editing. Take advantage of a discounted rate and feel confident knowing I have time set aside for you each month.
